Design speed dating for technology leaders

A human-centred design approach focuses on understanding people and their experiences, before coming up with solutions.
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For businesses, this often means moving from “inside-out” thinking to “outside-in” thinking, leading with the experiences people want, rather than systems and processes. As a technology leader, you need to deploy the type of design capability you need to move everyone to an "outside-in" view and power up your innovation program.
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All designers are adept at research, finding the right problems you need to solve, co-design, solution prioritisation, prototyping, testing and moving shiny new innovation into the business-as-usual world. So, every designer can add value and bring business aspirations to life.
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But within the discipline of design thinking, we have a continuum of capability - most of us specialise in one or two areas, so we can focus on honing our skills even more.
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Not sure who is right for you? - we’ve made it easier for you. Let’s meet the designers!

Meet George - strategic designer
If your focus is on your organisation - defining, aligning & implementing vision, mission and innovation strategies, organisational transformation and driving cultural and environment change, you need a Strategic Designer! You need George!

Meet Alex - CX/EX designer
If your focus is on your brand - designing the experience customers & employees have of your organisation, based on interactions across all touch-points, people, and technology over time, and then measuring experience, advocacy & retention – you need a CX/EX Designer! You need Alex!

Meet Lisa - Service designer
If your focus is on your services - designing a cohesive experience flow between the business itself as well as the end users, that pulls from many different sources to create and optimise powerful experiences that can be delivered seamlessly – you need a Service Designer! You need Lisa!

Meet Cathy - UX designer
If your focus is on your digital world- creating products or services that provide meaningful experiences for users, involving many different areas of product development including branding, usability, function, and design – you need a UX Designer! You need Cathy!

Meet Naveen - UI designer
If your focus is on digital interfaces - designing interfaces with which users engage e.g., buttons or widgets, text, images, sliders, ensuring that every visual element, included within a product or service is setting the stage for a fluid, positive experience – you need a UI Designer! You need Naveen!
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If your focus is on all of the above – you need a Design team!!

Bottling innovation through social technology © 2023 by Amanda Keenan is licensed under CC BY 4.0 ‍

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